RESTLESS BRAIN
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The Agent Toolkit Employee or Bring Your Own Agents (BYOA)
The next hire won't be evaluated on their resume. They'll be evaluated on their toolkit and CV.
Apr 13
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Your Community Doesn't Need an App. The Difference Between a Community And a Platform
I got a message last week from a friend in Kyiv. He spotted several people at a local pool swimming in LIVE.LOVE caps. Our community hasn't officially…
Apr 2
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March 2026
The Cognitive Dark Forest: Why the Smartest People Online Are Going Silent
The most interesting person in your LinkedIn feed hasn't posted in months.
Mar 30
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I Got Headhunted by a Scammer. So I Headhunted Him Back.
How a fake recruiter from Delhi tried to charge me $550 for jobs that don't exist — and what happened when I decided to have fun with it.
Mar 26
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RESTLESS BRAIN
Your Next Hire Isn't a Person. It's a Person Who Manages AI
Six months ago I started an experiment. What if a CMO didn't manage people, but managed AI agents? Each with its own personality, tools, and area of…
Mar 23
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Vibe Marketing: What It Actually Looks Like When You Stop Talking and Start Using It
Vibe marketing is what happens when a marketer stops using AI as a search engine and starts using it as a coworker.
Mar 19
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Learning Hurts. That's the Whole Point.
Felix Kjellberg (aka PewDiePie) got a black screen six times.
Mar 16
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The Most Important Viral Moment in AI History Wasn't Planned by Anyone
Jensen Huang said that in March 2026 at the Morgan Stanley TMT Conference.
Mar 13
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What Happens When You Simulate 76 People Arguing About Your Brand's Future for Five Years
24 million tokens. That's what a five-year behavioral simulation of 76 audience segments costs in compute. In real money — using a cost-efficient model…
Mar 11
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The Builders Are in Discord. The Strategists Are on LinkedIn. Almost No Connection Between Them
Last week I got my FCIM — the highest credential the Chartered Institute of Marketing issues. Same week I was writing Python scripts and configuring AI…
Mar 10
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I Ran a GEO (Generative Engine Optimization) Audit on My Website. Got 35 Out of 100
That number hurts less than the reason for it.
Mar 9
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Your AI Needs a Home. A Browser Tab Isn't One
I didn't want to use another SaaS AI tool. I wanted something I owned, that ran where I wanted it to run, and that didn't forget me overnight.
Mar 6
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